The two Chinese firms alongside Lululemon join companies including LVMH, Richemont, Nike, Inditex, Kering, Hermès, Fast Retailing, Adidas, H&M, Burberry and other household names.īoth Anta Sports and Heilan Home (HLA Corporation) have leap-frogged past several former "Super Winners" that fell off the list, such as Michael Kors and Gap, reflecting the growing strength and popularity of Chinese companies with Chinese consumers, who this year overtook their American counterparts as the biggest fashion market in the world.Īnta Sports can attribute much of its recent success to the global shift toward sportswear, which is taking up a larger share of the overall fashion market each year. The 2020 edition of BoF and McKinsey's annual State of Fashion report, released today, shows Anta Sports and Heilan Home (HLA Corporation) catapulting into an elite group of 20 global brands, dubbed the "Super Winners". Parc 66, Jinan | Source: Courtesy Parc 66, Jinan | Source: CourtesyĪmong China’s leading fashion players, two have just been ranked by the McKinsey Global Fashion Index (MGFI) as global high performers in terms of economic profit, a measure of value creation that looks at a company’s profit less its cost of capital, thus taking into account how much each company invested to generate its performance.
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